Movico, in co-operation with sports marketing agency Triple Double, made a start with the Fortis Running Support during the past months. A mobile hospitality unit was deployed during various running events.
Fortis Bank Nederland wishes to be of added value to enthusiastic and recreational Dutch runners, enabling the bank to emphasise its authority as the running sponsor in the Netherlands.
The Fortis Running Support was divided into five categories, each focussing on specific needs of the runners.
1. Visitors could obtain advice on eating habits from a nutritionist at the healthy bar;
2. A physiotherapist was available, with a special treatment unit;
3. It was possible to have a specialist conduct a foot scan and give specific advice; because the right shoes are essential to every runner;
4.In addition to this free advice, the visitors could also take home a reflecting runners smock
5. And finally, have a picture taken as the winner of the marathon (photo marketing).
In co-operation with:
Sports marketing agency Triple Double
Fortis
