Dimension Data – Virtual Control Center
The digital race is increasingly a part of the cycling race, knows Dimension Data. As official technology partner of Tour de France, Dimension Data took it to the next level. By setting up a ‘Virtual Control Centre’, comfortably accommodating their staff and their digital fortress at any location and establishing great exposure for the brand.
Miles of cable and a multitude of screens and technology was safely transported along the side lines of the Tour de France, bringing fans and visitors even closers to the riders performance data, actual time difference and real time position of each rider in the race. The two-floor Road Expo provided space for the Dimension Data staff up top, and a reception and demonstration area for important customers downstairs. Through exterior branding and the demonstration area inside, complete with informative screens, we really stood out in the technical zone.
Such a hybrid environment, housed in the Big Data Truck, is increasingly important for every organization. Everything to really bring home the race for each and every fan.