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Mycronic – When Passion meets Innovation

Mycronic burned some rubber while presenting their latest solutions and product innovations at their clients’ doorstep. The roadshow had corporate branding on the exterior to keep Mycronic in the minds of passersby and visitors on location. Once on location, the truck transformed into a demonstration and training space where resellers could learn everything about the machines and their benefits for their own client base.

Because of the sheer size and weight of Mycronic’s products we recommended using a large double-extendable roadshow solution, one that could be expanded twice. Despite the size of those machines, there was still enough room to breathe, demonstrate, and set up a separate presentation area. With a simple difference in levels, creating the sense of different areas, not a single cm2 in the mobile academy was left unused.

We designed and realized the entire exterior and interior experience. Via wall screens Mycronic wanted to demonstrate the capabilities and performances of the machines and we integrated the screens that connected to the machines themselves, with all the cables neatly hidden away.

The entire unique set-up of this demonstration area moved around to 17 locations in the UK, Spain and Italy and reached the finish line in Eindhoven after 4,5 weeks.

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